{"id":7960,"date":"2022-09-25T17:38:00","date_gmt":"2022-09-25T15:38:00","guid":{"rendered":"https:\/\/www.icdrachten.nl\/?p=7960"},"modified":"2022-10-03T20:15:36","modified_gmt":"2022-10-03T18:15:36","slug":"high-tech-safari-about-product-lifecycles","status":"publish","type":"post","link":"https:\/\/www.icdrachten.nl\/en\/nieuws\/high-tech-safari-over-product-lifecycles\/","title":{"rendered":"High Tech safari on product lifecycles"},"content":{"rendered":"<p>On 20 September, a High-Tech safari took place with 50 students from the Industrial Product Design programme at Hanze University of Applied Sciences in Groningen. During this safari, which focused on product lifecycles, they visited the companies Comecer, Philips and Sparck.&nbsp;<\/p>\n\n\n\n<p>At Comecer, Sjors de Leeuw gave a lecture on product design and production, followed by a tour of the company where systems are developed for the pharmaceutical industry and nuclear medicine. Sjors also mentioned that a lot of attention is paid to user-friendliness, use of materials and design. The first impression is always important, but above all, the product must be safe. This can only succeed if you involve all disciplines in the production process so that the various team efforts are aligned.<\/p>\n\n\n\n<p>At Philips, the students were taught about technical product testing and user testing. Erik Engels, Group Lead Quality Development Grooming &amp; OneBlade at Philips shared his knowledge on the requirements that a product such as a shaver must meet to be sufficiently robust and safe for everyday use. The fact that every user handles the device differently is also taken into account. Karen den Besten, Group Leader Product Research Centre at Philips explained Philips' approach to user testing: how do we test new products based on what users think of them? How do we know for sure that a product is better than one of our previous products or that of a competitor? Finally, Eric Sloot, Senior Production System Architect at Philips gave a presentation on how robots can assist in production. This was followed by a tour of the factory, during which the students were divided into five groups. They visited the production areas and the room where user testing takes place, known as the 'Marathonsalon\u2019.<\/p>\n\n\n\n<p>According to the students and their supervisors, the presentations and tours were very successful, as it fitted well with their studies and gave them a good idea of how things work in practice.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_100235-1024x484.jpg\" alt=\"Comecer - ICD Safari Hanze University of Applied Sciences\" class=\"wp-image-7962\" srcset=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_100235-1024x484.jpg 1024w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_100235-300x142.jpg 300w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_100235-768x363.jpg 768w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_100235-1536x725.jpg 1536w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_100235-2048x967.jpg 2048w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_100235-18x9.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Hanze University students at Comecer<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_104146-1024x484.jpg\" alt=\"Guided tour Comecer Hanze University - ICD Safari\" class=\"wp-image-7961\" srcset=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_104146-1024x484.jpg 1024w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_104146-300x142.jpg 300w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_104146-768x363.jpg 768w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_104146-1536x725.jpg 1536w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_104146-2048x967.jpg 2048w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_104146-18x9.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>A look behind the scenes at Comecer<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113731-768x1024.jpg\" alt=\"Philips Drachten - SKILL with Hanze University of Applied Sciences\" class=\"wp-image-7964\" width=\"384\" height=\"512\" srcset=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113731-768x1024.jpg 768w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113731-225x300.jpg 225w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113731-1152x1536.jpg 1152w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113731-1536x2048.jpg 1536w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113731-9x12.jpg 9w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113731-scaled.jpg 1920w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_115119-1024x768.jpg\" alt=\"ICD Safari - IPO Hanze University of Applied Sciences - SKILL Philips\" class=\"wp-image-7965\" width=\"512\" height=\"384\" srcset=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_115119-1024x768.jpg 1024w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_115119-300x225.jpg 300w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_115119-768x576.jpg 768w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_115119-1536x1152.jpg 1536w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_115119-2048x1536.jpg 2048w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_115119-16x12.jpg 16w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_122806-300x225.jpg\" alt=\"Safari IPO Hanze University - SKILL Philips\" class=\"wp-image-7966\" srcset=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_122806-300x225.jpg 300w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_122806-1024x768.jpg 1024w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_122806-768x576.jpg 768w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_122806-1536x1152.jpg 1536w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_122806-2048x1536.jpg 2048w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_122806-16x12.jpg 16w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113705-1024x414.jpg\" alt=\"Lecture Hall Philips - SKILL\" class=\"wp-image-7963\" width=\"512\" height=\"207\" srcset=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113705-1024x414.jpg 1024w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113705-300x121.jpg 300w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113705-768x311.jpg 768w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113705-1536x622.jpg 1536w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113705-2048x829.jpg 2048w, https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/20220920_113705-18x7.jpg 18w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>Lecture Hall Philips \u2013 SKILL<\/figcaption><\/figure>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>On September 20, a High Tech safari took place with about 50 students from the Industrial Product Design course at the Hanze University of Applied Sciences in Groningen. During this safari, which focused on the life cycle of a product, they visited the companies Comecer, Philips and Sparck. At Comecer, Sjors gave the\u2026<\/p>","protected":false},"author":4,"featured_media":7961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[25],"tags":[61,131,58],"class_list":["post-7960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws","tag-bedrijfsleven","tag-hanze-hogeschool","tag-studenten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>High Tech safari over product lifecycles - ICDrachten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icdrachten.nl\/en\/news\/high-tech-safari-about-product-lifecycles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High Tech safari over product lifecycles - ICDrachten\" \/>\n<meta property=\"og:description\" content=\"Op 20 september vond er een High Tech safari plaats met zo\u2019n 50 studenten van de opleiding Industrieel Product Ontwerpen aan de Hanzehogeschool in Groningen. Tijdens deze safari, die in het teken stond van de levenscyclus van een product, brachten ze een bezoek aan de bedrijven Comecer, Philips en Sparck.&nbsp; Bij Comecer gaf Sjors de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icdrachten.nl\/en\/news\/high-tech-safari-about-product-lifecycles\/\" \/>\n<meta property=\"og:site_name\" content=\"ICDrachten\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-25T15:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T18:15:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icdrachten.nl\/wp-content\/uploads\/2022\/10\/IMG_20220920_104146-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1209\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Website Beheer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Website Beheer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.icdrachten.nl\\\/nieuws\\\/high-tech-safari-over-product-lifecycles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.icdrachten.nl\\\/nieuws\\\/high-tech-safari-over-product-lifecycles\\\/\"},\"author\":{\"name\":\"Website Beheer\",\"@id\":\"https:\\\/\\\/www.icdrachten.nl\\\/#\\\/schema\\\/person\\\/2ee983711c4859642d1ab84fd5d3fa5a\"},\"headline\":\"High Tech safari over product lifecycles\",\"datePublished\":\"2022-09-25T15:38:00+00:00\",\"dateModified\":\"2022-10-03T18:15:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.icdrachten.nl\\\/nieuws\\\/high-tech-safari-over-product-lifecycles\\\/\"},\"wordCount\":352,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.icdrachten.nl\\\/nieuws\\\/high-tech-safari-over-product-lifecycles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.icdrachten.nl\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/IMG_20220920_104146-scaled.jpg\",\"keywords\":[\"bedrijfsleven\",\"Hanze Hogeschool\",\"studenten\"],\"articleSection\":[\"Nieuws\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.icdrachten.nl\\\/nieuws\\\/high-tech-safari-over-product-lifecycles\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.icdrachten.nl\\\/nieuws\\\/high-tech-safari-over-product-lifecycles\\\/\",\"url\":\"https:\\\/\\\/www.icdrachten.nl\\\/nieuws\\\/high-tech-safari-over-product-lifecycles\\\/\",\"name\":\"High Tech safari over product lifecycles - 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