Bert Garlich (1969) has been ultimately responsible for ZiuZ's Medical business line for two years. Under his leadership, this business line has been further expanded and new distributors are ensuring further worldwide growth. In 2016, a new, compact control device for prepackaged medicine bags sees the light of day: the IRIS. Now the high-tech company from Gorredijk also serves the market for so-called small packers of medicines in Asian countries in particular. Before his move to ZiuZ, Bert managed several companies in the IT and telecom sectors after completing his studies in Technical Innovation Science at TU Eindhoven. Baarda and Garlich know each other from the days of joint research projects at the HTS in Hilversum.
Energy
With this succession, Gerrit Baarda (1969) goes back to the basis of ZiuZ: developing new products based on visual technology with global impact. This is also how it started in 2002 when ZiuZ was founded by Gerrit and Ed van den Brand. After successful growth with products for the forensic police world and the pharmacy market, it now needs a change in management and corporate direction. ”I am happy and proud to have been able to build the company to this point,” Baarda says, ”but I see that in Bert's hands this ZiuZ will be better positioned for further growth. Baarda simply finds it less fun to spend a lot of time managing. ,,I want to put my energy back into developing new products from scratch. With Bert at the helm, I have my hands completely free for that."
Smart Health
ZiuZ has ambitious plans for the further application of smart visual technology in health care. For example, according to Garlich, doctors and medical specialists are increasingly using photo and video material. , ”Worldwide, we see that by using advanced camera techniques, diagnoses can be made without surgery. Consider, for example, the growing use of MRI/PET/CT scanners, endoscopes and pill cameras, as a result of which the photo and video material to be analyzed provides an increasing overload of information.‘ Medical specialists can use powerful tools to search photos and videos quickly and automatically, according to ZiuZ's own research. , ’Together with medical specialists, we are now working on several innovative ”smart health' products. In doing so, we are building on previously developed products."
Horizon 2021
With the pressure on healthcare costs and an increasing number of patients, it is almost impossible for medical specialists and other healthcare workers to process the increasing amount of material. Baarda: ”Tools to regain an overview of the enormous mass of image material and to help speed up diagnostic analyses are very welcome. And that is exactly the field in which we have already proven ourselves.‘ According to Baarda, ZiuZ is not only functionally capable of making products that do exactly what they are needed for, but above all they make products that fit their customers’ work processes. Baarda: , ‘We have developed a five-year plan under the heading ’Horizon 2021” to also become successful in the new direction of 'smart health'. With Bert at the helm of our company and for myself again all the time to develop new products with our technicians, I see a bright future for ZiuZ."